During the Guangzhou International Lighting Fair 2007, held June 8-11, world-class lighting brands, such as GE, Osram, and Cooper were present, as well as leading Chinese suppliers including Neo-Neon, NVC Industrial Development, and JOM Lighting Appliance, jointly highlighted two major themes of the lighting market in 2007: LED (light emitting diode) and commercial lighting.
　　
The Guangzhou lighting fair focused on the Mh lamp series and transverse plug-in lamp series, both new product lines in commercial lighting, which have been extensively adopted in hotels, restaurants, and chain stores. Commercial-lighting firms continue to develop products that emphasize lightweight, energy conservation, and environment-friendliness, as well as accentuating branding in marketing.
　　
To effectively tap into market trends, commercial-lighting firms have been paying attention to rapid product replacement, brand building, globalization, and acquiring core light-source technologies. Small and medium brands will continue to dominate the Chinese commercial-lighting market in the foreseeable future.


　　
Cooper Lighting of the U.S. mainly exhibited outdoor lighting products, including many commercial-lighting models, such as down light, T5/T8 Troffer, T5 indirect, track lighting, and T5 suspension lights, which are produced by Cooper Electric (Shanghai) Co., Ltd., founded in 2005, and the R&D as well as manufacturing center of Cooper Lighting in the Asia-Pacific.
　　
Established in 1979, Neo-Neon Holdings boasts 26 branches in Hong Kong, Macao, Taiwan, the U.S., and Europe, with global employment totaling 25,000. Its product line comprises over 10,000 items, including LED, decorative, fiber-optic, stage and solar-powered lights; laser-light performance technology system; and multimedia display system, which are sold in over 100 countries worldwide.

Incredible Tech Capacity

The group`s R&D center is staffed with more than 300 engineers and technicians and equipped with cutting-edge facilities, turning out hundreds of new products featuring advanced technologies, innovative designs, and high quality. It has secured 524 patents in scores of countries and has been adding one new patent every two days, underscoring its technological capacity in the world market.


　　
Neo-Neon International, the group`s subsidiary in Heshan of Guangdong Province, took part in the fair, displaying LED commercial lighting products. Shi-tsing Chou, manager, reports that Neo-Neon began to roll out LED commercial lighting products in 2006, with a product line now including over 10 series, such as LED street lamp, LED wall-mounted lamp, LED pendant light, LED tube light, and LED soft-tube projection light. He emphasizes that the company`s products feature in-house chip assembly, design, mold building, as well as imported high-grade materials and chips, assuring high quality.


　　
JOM Lighting Appliance, a renowned Chinese lighting firm, showcased new products, such as transverse plug-in lamp series, guide rail-type Mh lamp series, and projection lamp series.
　　
With a history of over 20 years, JOM is one of the earliest, as well as fastest-growing, lighting suppliers in China, with its product line covering lights for commercial, residential, and office applications, as well as lighting sources, of which tube lamp, transverse plug-in lamp, projection lamp, Mh lamp, and T4T5 energy-saving frame have been quite popular in both the domestic and overseas markets, thanks to advanced technologies and sophisticated craftsmanship.



In-house Developed Furniture Lamps

Pei-xin He, a marketing manager, points out that JOM`s tube lamp is a top-rated product in terms of quality, design, and sales among lighting firms in China, while its Mh lamp and engineered lighting products are also highly reputable in the domestic market. In a major breakthrough, the company rolled out self-developed furniture lamp series this year.
　　
NVC Industrial Development Co., Ltd. has been dedicated to the development of new green lighting products and mood lighting. The Guangzhou fair saw the company host the largest exhibition space among exhibitors to highlight its quality products and overall corporate image.


　　
NVC boasts advantages in R&D, sales, and consumer loyalty in the Chinese lighting market. It exhibited three new models of ceiling lamp, tube lamp, and Mh lamp at the Guangdong fair, underscoring its competitiveness in commercial lighting and overall product image.
　　
William Yuan, the designer, says that the company began to promote its own NVC brand in overseas markets following the establishment of its overseas department in 2006. Following the debut of its four guide-rail Mh Lamp at the Guangzhou fair, it will start to market the product abroad.



Focusing on Green Lighting

Foshan Electrical and Lighting Co., Ltd. is a leading Chinese light-source maker and an electrical-machinery exporter approved by the State Council, making it qualified to handle export and import independently. The company manufactures and deals in various light-source products and lighting fixtures, including traditional bulbs, decorative bulbs, iodne-tungsten lamps, bromine-tungsten lamps, one-end lamps, auto lamps, motorcycle lamps, high-pressure mercury lamps, high-pressure sodium lamps, metal halide lamps, T8 and T5 thin-tube energy-saving fluorescent lamps, compact energy-saving fluorescent lamps, and reflective bowls, as well as lighting fixtures for energy-saving T8 and T5 bulbs; while the company exports 40-50% of its total output.


　　
The company is focusing on stepping up development of green light sources, such as T8 and T5 fluorescent lights. It now boasts 15 T8 production lines, with annual capacity of 150 million units. The company`s T8 lights have successfully penetrated the Chinese and overseas markets, thanks to cutting-edge technology, high quality, and reasonable prices.


　　
Wen-ji Chen, the manager, reports that the company plans to invest 700 million yuan to set up an industrial park in Foshan to produce lighting products and energy-saving light-source products.
(by CENS)